Disadvantage of Chatbot

The use of live chat for customer services has grown popular over the past several years, often replacing voice support services. Many companies now recognize the benefits it brings, such as

  • the ability to address customer needs with more clarity
  • increased time and cost efficiency
  • better customer satisfaction

However, with the growth of chat customer support came the creation of AI software that could take over the responsibilities of a human support agent-the chatbot.

For large companies that often handle hundreds if not thousands or even millions of customers in a day, a chatbot can save them a lot of time and allocation of resources. They don’t have to hire big teams of human customer support agents to handle every single customer that comes to them with an inquiry. Another big plus for businesses is that chatbots don’t get tired. They don’t need to work in shifts-they can work 24 hours a day, 7 days a week for as long as the company uses them.

But as much help as chatbots can be to a big brand, they can also be a huge detriment.

Artificial intelligence is still flawed, as is with anything man-made. Sometimes the AI becomes too good to the point that it appears they have grown sentient, or they can be entirely unable to help a customer in need, as was the case with Telstra, a telecommunication company based in Australia.

Several news sources such as the Sydney Morning Herald, the Daily Mail, and Yahoo! News have reported that many customers have become irate at the quality of Telstra’s customer support chatbot, Codi, which was launched last October. Since then, customers have been posting on social media about their discontent with Codi.

For starters, the chatbot has a lot of trouble processing simple requests, such as when a customer requests that they be handled by a human agent. Codi also had a tendency to repeat itself and is prone to system crashes. There is one memorable anecdote of a man named Paris who requested a human agent and instead was asked if he wanted data roaming. Apparently, Codi mistook his name for the French city.

While this is not the same for every chatbot being used by businesses, Codi is a reminder of the possible trouble that awaits them, no matter how good the algorithm is. These kinds of issues can be a serious factor in a customer’s satisfaction (or lack thereof) with a company, no matter how good their products or services are.

While AI has proven itself to be useful and full of potential, it is wiser to proceed with caution and not completely depend on it, especially when it comes to customer support. Yes, hiring human support teams can mean more expenses than a chatbot program, but while robots can automate the entire process and handle simple queries with more efficiency, they still cannot deal with problems that require a more human touch.

Why Data Matters

Data, a word when read, seems simple, but in an organization or business, it means a lot. Data has the power to change the whole perspective of your organization; it can make or break the game. It’s a realm of multiple possibilities. Whether the data is, on-premise, edge, or on cloud, it has the capacity to bring new opportunities forward and give detailed insights for your business.

Reinvent your business with these Microsoft Data tools:

SQL Server

The SQL Server gives you the power to innovate faster while you are on-premise. The new Microsoft SQL Server 2017 comes with updated security and intelligence. You get all the extra features without having to pay extra, with performance that is best-in-class, and flexible for your on-premise requirements.

  • Be it Linux, Windows, or Docker containers, you can run SQL Server 2017 on any of your favorite platform.

AzureSpeed-up your move to the cloud today. Now you have the advantage of cloud agility and the efficiency required to migrate to cloud without having to change the code. With azure you can make faster predictions and unlock new insights.

  • Start innovating faster with Azure data services. Microsoft Azure comes with the ability to unlock the data potential.

SolutionsPick the technology of your choice and start developing with, along with open source, which is backed by Microsoft’s innovations. Get easy integration of data in the apps and make use of the updated set of cognitive services for developing intelligence that is human-like across the complete scale of data.

  • Build intelligent apps faster. Choose the tools and platforms of your choice for incorporating intelligence in your applications.

Artificial Intelligence (AI)When it comes to data platform, AI is native-get access to insights quicker from any data that you want, cloud or on-premise. Work with combining your unique data for enterprise and the data from the world to build an organization that is driven by intelligence.

  • Microsoft is using intelligent technology to amplify human ingenuity. With AI, they bring the ability to extend our capabilities to help us achieve more.

Microsoft Data Platform: The SolutionIntelligent

Now get the power of AI with the Microsoft Data Platform right in your data to get a detailed understanding about your customers and business like never before. Microsoft is the only one who brings machine learning to the edge and for the database engines, for increased security and accurate predictions.

Agile and Fast

Microsoft’s flexible data platform that provides an experience that is consistent across the platforms and helps your innovations reach the market sooner. Build and deploy your apps from anywhere and anytime.

Enterprise-ready

Help your business scale when you know that the availability, performance, security requirements are covered-with a cost of ownership that is industry-leading.

Data Platform

With so many advantages and features, Microsoft surely wins the race. Data platform has a lot of potential that can help your business and help it advance in the digital race. Implement data platform and help your business perform better.

Benefit Of Oracle Chain

To respond to uncertain and variable demand you need to ensure that all demand signals are captured at the right level of detail, leverage that demand and its underlying correlations and factors that influence the demand patterns, make sure that all key stakeholders are involved and accountable on a continuous basis, and make that forecast actionable and drive all downstream planning processes. Oracle Demantra Demand Management enables you to arrive at a single, precise consensus forecast.

A consensus plan built from a more accurate forecast aligns all your organizations and users, enabling you to be more demand-driven. Built-in analytics and adaptable business process automation capabilities enable a wide range of day-to-day decision making with real-time demand intelligence.

Oracle Demantra Demand Management enables you to sense demand from multiple data sources including point of sales and syndicated data, and analyze demand data at various levels to understand the detailed behavior of demand. Such detailed understanding of origin and relative contribution of various demands both improves your ability to predict the detailed behavior of you demand and enables demand shaping activities – programs and events designed to stimulate sales and grow market share for individual products or groups of products.

Improve forecast accuracy via advanced analytics and improved consensus

Better real time demand insight is only useful if you can translate it into a more accurate forecast. Oracle Demantra Demand Management and its patented Bayesian analytical forecast engine generates the most accurate forecasts possible. Automated algorithms automatically combine nine industry-standard and proprietary forecasting models, mixed in an infinite number of combinations to handle a wide range of product life cycles and demand patterns including intermittent demand. This produces a forecast that accommodates seasonality, promotions, trends, and other causal factors simultaneously. Causal correlations and other analytic parameters are automatically maintained at appropriate hierarchical levels where statistically relevant and adequate data points are available. Self-learning and self-adapting algorithms combine the different models to maximize predictive accuracy (rather than historic fit) and to respond to changing market conditions. Oracle Demantra Demand Management hides statistical complexity from demand planners (“PhD in a box”) and managers, yet can be extensively modeled by statisticians as required for your business.

Oracle Demantra Demand Management provides a robust workflow driven collaboration paradigm across all constituents. Each participant gets the information tailored to their needs to be able to make key decisions. The system keeps an audit trail of all changes, notes that capture key decisions and assumptions, and generates exceptions to ensure responsiveness.

Integrated with Oracle Demand Signal Repository to leverage POS data

Demantra Demand Management can receive point of sale data directly from Oracle Demand Signal Repository, enabling a real-time demand sensing paradigm that captures demand signals closer to the point of consumption.

Between SaaS and Customized Website

If you are a modestly funded new business startup or a smaller business with not much marketing experience in-house, you are most vulnerable to falling into the trap of thinking that a shiny new website will get your business branded, noticed, and buzzing. It’s tempting to believe that you can just sit back and let the website do its magic, and then presto, the phone rings! But then it doesn’t.

Consider this: A shiny new website with no other marketing efforts is not much different than a shiny new business card that you never give to anyone. That’s right… you keep that box of 500 cards on the shelf just in case you need them. And when you do need one-you cannot find them! This is where most businesses fail to achieve a successful website or e-commerce strategy. They fail to grasp that a shiny new website is only the first step of many that lead to online success.

Let’s dive below the surface and look at the differences that are not so obvious but most likely will have a significant impact on the success of your website, and yes, your businesses go-to-market strategy.

First of all, I totally get the lure of “free” and the appeal of paying “only” $$/mo for a website that gets your business up and running online. These kinds of SaaS website companies have their place in the world. Yes, there are times when I recommend these services to clients.

I noticed recently that a typical marketing message of most SaaS website builders focus around the entrepreneur, characterized as the “get ‘r done” types that pull up their sleeves and chart the waters of website design with a pure passion for their business. Apparently, all these determined entrepreneurs need are some useful online tools that are seemingly smarter than they are, and the Internet is theirs for the taking. No doubt, it’s an appealing message to all those Type-A’s, but unfortunately, it’s not that simple or easy to be successful online for most businesses-small or large.

As a marketing director for 16 years in the high-tech industry, where I helped develop new B2B services designed and implemented as software-as-a-service, I have experience on both sides of the fence. That said, this article is not a rant but an explanation of what separates a reputable digital agency from an online service provider. It’s these differences that can make a difference for your business, and once you know what they are, it will give your fledgling business website a fighting chance for success.

Here’s my message-in-the-bottle to those that have been marooned on a deserted website island, unable to make their SaaS (or template) website successful by any measure, much less turn it into a thriving place to generate sales leads as most business owners want.

The first lesson business owners need to learn about the Internet is that just having a “cool” website design (however you want to define that) is not really going to get you where you want to go. Fortunately, a fumbled website strategy will cost you a lot less than this colossal mistake: Imagine building a beautiful store where no one goes because there are not any roads.

“Preposterous!” you say? Yes indeed, and this is the essence of what is going wrong when you only have a cool website and nothing else to support its purpose.

Of course, good website design is a skill that is an important part of your website strategy, but it’s just one part of a skill matrix that makes for an astounding website strategy. Here’s a sample of just some of the competencies a competent digital agency applies around a typical website project:

• Creative

• Graphic Design

• Logo Design

• Custom Programming

• Branding

• Marketing

• SEO

• Analytics

• Video Integration & Promotion

• Social Media Integration & Promotion

• Hosting, Testing & Troubleshooting

• Security

As you can see, when you hire a reputable website design company, you are in reality getting seasoned marketers, programmers, and creatives who partner with you to not just get you online-that’s the easy part-but to work with you to help build your website into a lead-generating machine, or whatever your purpose may be.

I think we all know the marketing hype around SaaS website services. Some of it is justified-much of it is not. Let’s flip the hype over on its backside and read the small print to learn what a business is not getting from an online website service:

• You are not getting a custom website that looks UNIQUE.

• You are not getting a custom website that DOES exactly what you want it to do.

• You are not getting any unique functions that may be CRITICAL to the success of your online business.

• You are not getting a website development team who has your best interest in mind by working with you as a PARTNER.

• You are not getting a uniquely branded and positioned website developed by MARKETING specialists.

• You are not getting top organic GOOGLE rankings because SaaS-based websites have less than average SEO capability.

On the other hand, with an online SaaS provider, here’s what you are getting:

• An amateurish, template-based website that you will pay on monthly FOREVER!

• A DO-IT-YOURSELF service that requires you to be the expert on everything. How much time do you have to devote to this endeavor?

• OK, since you are going to be the MARKETING EXPERT, who’s going to actually run the company?

• A SaaS website is a proprietary website (typically) STUCK on another host with no easy way to transfer. Professional websites use WordPress or other open-source platforms that give you unlimited hosting options.

• Unless you are paying BIG SaaS BUCKS for digital talent (real people not just algorithms), you will only get a slight amount of technical support and little marketing insight.

So by cutting through the marketing hype, some important questions any business owner needs to ask can be boiled down to… How much is my time worth? And… How much expertise do I have in the major website competencies that will be enough to set my business apart to reach brand objectives?

OK, maybe you are a jack-of-all-trades entrepreneur often portrayed in the SaaS website promotions, and you really do have multiple skills that will create new leads or sales for your business. We wish you only the best. However, before you journey to deeper waters and make hard-to-break commitments of a SaaS/template service, you might consider some additional facts of custom websites vs SaaS that you may not have thought of yet.

A digital agency that develops websites offers a lot more than a faceless DIY website builder service, which is the essence of what SaaS online builders are selling. For example, a digital agency provides expert branding, marketing, SEO, and programming expertise with on-going consulting that will craft the central message of your website into a unique, differentiated customer experience. Digital agencies are commonly found in your region, they understand your local culture, and they have an intrinsic interest in your community because it’s where they live and work, too. Bottom line: Your success is their success.