Author: Mary Sexton

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Responsive website design is your business’ new storefront. You can display your products and services, show customers that you’re trustworthy and take bookings all in one place.

These elements used to be located in your shop but they’ve migrated to website designs.

In this post, we’re going to cover some of the key elements you want to implement into your web site design UK if you want to make the most out of it.

1.    Reviews System

You want to make sure that on your web page designs you have a review system. This is an element that was previously unavailable in your store.

Imagine a customer walks into your shop and is interested in buying a product. They ask you: “how do I know this product will work?” or “how do I know you’re a reputable company?”

Back in the days of physical shops, the customer would have to take your word for it. But with website design, you can put a review system on your site which tells people exactly how great your service and products are.

It’s the equivalent of conjuring up past customers in the middle of your shop and having them explain to customers why you’re great at what you do.

You can also use customer testimonials which you have a bit more control over. There would be something shops were able to do before website designs were a thing.

Testimonials give you the ability to name and professionalize your reviews as you can add the person’s name and profession to them.

The only problem with testimonials is that customers know you have the ability to make them up if you want to, something that is impossible with review systems such as Feefo or Trustpilot.

2.    Custom Contact Form

When someone enters your shop, you have the choice to ask them what you want. Sometimes you might not think of something on the spot, or forget the huge list of things you want to find out about your customer.

This is where custom contact forms come in. You can create custom fields on the form and implement it into your web page design.

These custom fields can ask any question you like and they never forget which questions to ask. You can think of them as your little digital salespeople except they’re cheaper and more accurate than any sales person you could ever hire.

Once you have the information you need from these forms you can get in contact with the customer but with a whole list of information, you can use to help sell the product.

3.    Displaying your products online

This third step acts as your new shop floor. Instead of neatly stacking your items on shelves and displaying them physically for your customers, you can display them on your web page design instead.

Not only can you show an image of a pristine version of that product, but you can also write a paragraph on why they should buy it and list the items specifications for those awkward customers.

You can also display collections of items on your home web page design the same way you would display products in the window of your shop.

The advantage of having these products displayed on your homepage, as opposed to in a traditional shop, is that you can link the display to the actual product. This means that within a few seconds the customer can be on the product they liked without the need for a middle man.

Conclusion

These are three elements of website design that you can implement into your website today to maintain and outperform the old-fashioned storefront.

For the best results, make sure to hire a company who can implement them into your web page design today!

I hope you enjoyed reading this post, keep your eyes open for another one in the near future.

Over the past years, we have seen chatbots take over people’s online interaction, making it easier to be more present in the daily transaction and starting to make a significant impact on every business’ underlying outcome. In fact, recent research shows that the growth will continue for the next five to ten years.

And as we enter 2019, businesses are still going to continue riding the bot wave. Reflect the past year’s best performance, anticipating the needs, evaluating the business’ budget and most importantly, putting all the chatbot conversation under heavy scrutiny. What is your business’ engagement rate when using the program? What is the Return on Investment? What are the latest trends that you should look out for to make your strategy more successful?

These are some of the questions that are very important and relevant as we start a new year. There are at least a thousand bots on the market today, and all of them are very important to businesses in creating a significant connection with their target market.

So, while you plan your strategies to improve your business, you also need to plan your strategy and define what they really mean to you and your company. To make sure you have all the necessary information about this new program, you can check out bot marketing websites like https://smartbotmarketers.com.

Trust all the critical data that you have accumulated in the previous years

Depending on the tools that you are using in building and managing the conversations, you need to have access to different data to help you make momentous decisions about your company’s workflows. You can use every data on their performance to make necessary updates to your interactions and have better user support.

Consider checking the most frequently visited topics which can be decided by how many visitors are engaging in specific replies. Not only that, you need to look at the most commonly received responses which can fall outside of every automated workflow like visitors sending messages about questions pertaining certain products or help queries and see what kind of topics might be missing in your program. You might also need to look at all the engagements over time and pinpoint the peaks in activity and look for trends to better prepare for certain holidays or a specific time of the year.

Set check-in and Key Performance Indicator throughout the year

Sometimes it is very easy to set, as well as forget your workflow, but these bots need regular maintenance. The first thing you need to do is to establish a specific Key Performance Indicator like increase response time on social media (like Twitter Direct Messages by at least 30%) or increase the consumers helped with social media by 80% every week.

To make sure that you are making a lot of progress, set a designated performance check-in for your program. Follow a tempo that matches your Key Performance Indicator so that it can look at your program performance in connection to your other business goals.

Use every data to inform a much broader marketing scheme

Your bot conversations can show a lot about your company’s overall marketing trends and performance. As you define a much better process in tracking performance, take everything you learned and look for ways to apply them in your digital marketing and sales schemes. Take for example; if you are looking at performance metrics, companies might find that a lot of their conversations are customers asking for specific products or services that they don’t have a lot of investment in marketing.

Companies can then take the feedbacks to point out any untapped source of revenue and create a sales campaign around the services or the product to help increase revenue flow and gain new leads. When you try to expand your data’s reach, you will quickly find out the importance of this program in today’s marketing as well as the business world.

Improve your business’ call-to-action

If customers are getting at the end of their conversation with your program and are not engaging with your company’s call-to-action, you may want to check the copy or the message type that you are using. With a lot of message types that are available in the market today, you need an opportunity to improve your call-to-action with GIFs, images or buttons that can drive the users to buy your products or use your services. AN effective call-to-action is specific, concise and brief, use active verbs and paired with relevant and compelling imagery.

Equip your company to improve support as well as respond to bot interaction a lot better

When it comes to customer support, chatbots only part of the puzzle. In order to give sophisticated and effective customer care, human support will continue to play a huge role. Set your social media team up for success with support for a bot that has specialized interactions. With dedicated and loyal support, your team will get a lot better at picking up where the bots have left off to make sure all your users will have a seamless experience.

Schedule your chatbots for different times to cater to varying use cases

There are times that one bot is not enough to cover everything. Recently we have seen a lot of customers that create a lot of these programs for different uses. Make sure that your program can support diverse use cases 24 hours a day, seven days a week, even on holidays, special occasions, weekend, after-hours and special events. You need to schedule them and turn on and off to make sure they are in maximum performance.

To know more about chatbot technology, click here.

Promote your program

As you check and evaluate the performance of your bots, you might find that your business’ engagement rates are not going up over time. If that is the case, you need to find new distribution channels and try to maximize the opportunities.

You have to promote the program organically by adding organic links to initiate a conversation between your business and your consumers in your website, relevant blog posts and email newsletters. You have to develop and boost your bot using social media like Facebook or Twitter Ads.

“Privacy is one of the biggest problems in this new electronic age”

Andrew Grove

Along with Andrew Grove are numerous others who are voicing their concerns regarding the security apprehensions that accompany the use of internet via phones, laptops or any other device. It is apparent that the flow of information over the internet is extremely vulnerable to interceptions by undesired parties.

This is the reason why the use of preventive measures such as VPN, encrypted phones and Ano phone are becoming increasingly popular. People are also opting for measures such as professional phone-data security, and for good reason.

What are the advantages of getting professional phone-data security?

The fact of the matter is that our identity is crucial to our survival. In the digital age where we aren’t personally facing people we interact with, our social media accounts, our online presence becomes our identity.

Frankly speaking, it’s quite horrifying to imagine anyone donning our identity and going about conning others. The sad thing is that it has happened quite a few times! So what can you get by opting for professional phone-data security?

  • First off, your reputation is protected. Social media accounts, for instance, are highly vulnerable as they contain intimate details and pictures of our personal lives, email accounts are dealing with customers, suppliers, seniors and juniors at work – you get the idea.
  • Every aspect of our life is practically operating online. A hack can cause a considerable blow to reputation, integrity, and credibility.
  • In 2015, an attack on BA’s Executive Club Scheme was discovered. Some members complained about their numbers being changed, or their loyalty points being utilized without them knowing. The takeaway is that a hack can result in your personal information and data being used, often with malicious intent. Measures such as professional security can help to protect your sensitive data.
  • Most of us can attest to using mobile internet banking services. After all, the convenience it affords is quite huge as all transactions can be undertaken online, bills and even school fees can be paid! Even companies utilize this feature a great deal.
    However, while all this is good, information about bank accounts being stolen can literally bring you to your knees. This stands true for organizations too. To safeguard your funds and bank accounts, professional security is the way to go!
  • Theft of information or identity isn’t the only way harm can be inflicted. Viruses often slow down devices and damage productivity. This makes it difficult to operate your device.
  • Professional phone-data security services offer a consolidated solution. These deal with a range of issues by providing different protective services such as a firewall, anti-virus, wireless security, anti-spam, etc.

At the end of the day, phones have become indispensable. We are practically crippled without our phones, with so many functions being performed by them.

So the only logical way out is to employ defensive mechanisms such as the use of Ano phones and the like. Better safe than sorry!