Have in mind that the legal industry is the most competitive industry that you can find online, which is why you have to find ways to stay ahead of your competition as much as you can.
Maintaining your law firm’s top-ranking result is highly complicated today than it was before, which means that you have to put some effort and time so that you can improve your brand awareness and visibility.
Optimization is crucial, but you should consider other forms of digital marketing as well, such as blogging, social media, creating relevant backlinks, content marketing, and other overwhelming things you should consider.
Implementing law firm SEO marketing comes with numerous advantages, which means that you have to focus on campaigns that are most relevant in the legal industry so that you can stay ahead of the competition.
Stay with us to see the most crucial online marketing strategies that you should implement to boost your online presence and gain more clients than you had before.
1. Get as Many Reviews as You Can
If you wish to become successful in this particular industry you have to think about implementing online reviews that will help you reach more people. According to various studies, more than 60% of potential customers will decide which company to choose based on reviews.
Remember that it is highly important to generate customer reviews since legal industry depends on reputation is everything as the primary way to reach success.
Therefore, when someone starts searching online for a lawyer in their area, they are trying to use everything at their disposal so that they can make up the mind.
It does not matter if you had DUI issues or if your spouse requires divorce papers because reviews that will read from your website will help them pass the fears and reach out for you instead.
If you reach the point of having numerous customer reviews, it will be easier for others to choose you, but the reviews should be real and relevant.
You should get reviews in these places:
- On your company’s Google My Business page
- On your official website
- On your social media pages
- On any other law specific sites that will provide you additional promotion and coverage.
That will provide you an ability to improve your credibility and gain greater trust and authority among potential clients that have not used your services yet.
How to Get Reviews?
The main question you are probably asking is how to get reviews on your pages and websites apart from doing your job as professional as you can. We can suggest a few ways to do it, such as:
- In Case-Closing Letters – If you want to send the results in form of a letter to your client with the copies of judgment or with settlement checks, you can include additional instructions as the call-to-action with a proposal that they can leave a review afterward.
- In-Text – You can urge your customers to help you with reviews by entering the text on specific websites such as Google My Page among others.
- In-person – the most successful strategy that will help you get more reviews is after the finished case and in person, and that will help you improve the efficiency of your business in general.
The best way to learn how to get more customer reviews is by clicking here.
2. Optimize Your Website
Having old school and the lousy website is not something that will present you as a professional company, especially since sites are considered, as the online presentations that should help visitors become clients.
You have to think about everything, which means that making a beautiful website is useless if you do not think about converting visitors into leads.
Therefore, you have to make sure to use technical elements of optimization such as title, landing page, URLs, and everything else that may affect your search engine rankings afterward.
The website has to be simple to use and user-friendly so that they can handle and get information on a specific problem, which will drive them to sign up the consultation.
The mandatory consideration is to make your website mobile-friendly because that is a necessity since most people nowadays are using smartphones and tablets to browse online and search for services and products.