Responsive website design is your business’ new storefront. You can display your products and services, show customers that you’re trustworthy and take bookings all in one place.
These elements used to be located in your shop but they’ve migrated to website designs.
In this post, we’re going to cover some of the key elements you want to implement into your web site design UK if you want to make the most out of it.
1. Reviews System
You want to make sure that on your web page designs you have a review system. This is an element that was previously unavailable in your store.
Imagine a customer walks into your shop and is interested in buying a product. They ask you: “how do I know this product will work?” or “how do I know you’re a reputable company?”
Back in the days of physical shops, the customer would have to take your word for it. But with website design, you can put a review system on your site which tells people exactly how great your service and products are.
It’s the equivalent of conjuring up past customers in the middle of your shop and having them explain to customers why you’re great at what you do.
You can also use customer testimonials which you have a bit more control over. There would be something shops were able to do before website designs were a thing.
Testimonials give you the ability to name and professionalize your reviews as you can add the person’s name and profession to them.
The only problem with testimonials is that customers know you have the ability to make them up if you want to, something that is impossible with review systems such as Feefo or Trustpilot.
2. Custom Contact Form
When someone enters your shop, you have the choice to ask them what you want. Sometimes you might not think of something on the spot, or forget the huge list of things you want to find out about your customer.
This is where custom contact forms come in. You can create custom fields on the form and implement it into your web page design.
These custom fields can ask any question you like and they never forget which questions to ask. You can think of them as your little digital salespeople except they’re cheaper and more accurate than any sales person you could ever hire.
Once you have the information you need from these forms you can get in contact with the customer but with a whole list of information, you can use to help sell the product.
3. Displaying your products online
This third step acts as your new shop floor. Instead of neatly stacking your items on shelves and displaying them physically for your customers, you can display them on your web page design instead.
Not only can you show an image of a pristine version of that product, but you can also write a paragraph on why they should buy it and list the items specifications for those awkward customers.
You can also display collections of items on your home web page design the same way you would display products in the window of your shop.
The advantage of having these products displayed on your homepage, as opposed to in a traditional shop, is that you can link the display to the actual product. This means that within a few seconds the customer can be on the product they liked without the need for a middle man.
These are three elements of website design that you can implement into your website today to maintain and outperform the old-fashioned storefront.
For the best results, make sure to hire a company who can implement them into your web page design today!
I hope you enjoyed reading this post, keep your eyes open for another one in the near future.